By 2025, businesses stopped relying solely on calls, manual messages, or late responses. Today, customers want immediate responses, personalized attention, and simple processes. Companies that don't adapt are losing sales daily.
In this context, a tool emerges that transforms the way brands communicate, capture prospects and generate automatic sales: ManyChat.
The world's number one conversational marketing platform, designed to automate conversations, qualify leads, and generate sales without human effort.
In this article you will discover what ManyChat is, how it works on WhatsApp, Instagram and Messenger, why it is indispensable for businesses that sell 1 to 1 and real examples of bots that are generating automatic income today.
What is ManyChat?
ManyChat is a conversational automation platform that allows you to create intelligent bots without the need for programming. With it you can automate:
- Customer service
- Lead capture
- Prospect tracking
- Answers to frequently asked questions
- Sending personalized information
- Appointment scheduling
- The sale of products or services
- After-sales support
It works by connecting your social networks and messaging apps with automated flows that converse with your customers as a human virtual assistant would, but working 24/7, without rest.
- Facebook Messenger
- Websites
ManyChat supports the platforms where most customers interact:
How ManyChat Works on Each Platform
- ManyChat on WhatsApp
- Capture leads automatically with buttons or links
- Send instant replies without typing manually
- Automatically follow up with prospects
- Send information, price lists or PDFs
- Schedule appointments with Calendly integration
- Recover prospects who stopped responding
WhatsApp is the most powerful channel for sales in Latin America. ManyChat on WhatsApp allows:
For businesses selling 1-to-1, this means fewer manual messages, fewer working hours, and more predictable sales.
- ManyChat on Instagram
- Automatically respond to keywords such as "info", "price", "agenda", etc.
- Trigger flows when someone replies to a story
- Capture leads from comments on posts
- Send automated messages to people who use a hashtag
- Qualify prospects before passing them on to WhatsApp or closer
Instagram is no longer just a social network: it is a sales channel. ManyChat on Instagram allows:
It is ideal for coaches, real estate agents, insurance agents, dentists, courses and professional services.
- ManyChat on Messenger
- Connect your ads to a bot that qualifies the prospect
- Capture email and phone automatically
- Integrate payments, agendas or surveys
- Take the user to book an appointment on Calendly
- Automate post-ad-tracking
Messenger remains the most stable official channel for running Meta Ads to messages. With ManyChat you can:
The Meta Ads + ManyChat combination is one of the most effective strategies for 1-to-1 sales in 2025.
Why ManyChat is indispensable for businesses that sell 1-on-1
If your business needs to talk to the prospect before selling (insurance, real estate, consultancies, coaches, dentists, professional services), ManyChat is a must today.
- Respond 24/7: You don't lose prospects by not answering.
- Qualify leads automatically: Ask smart questions to make sure the prospect is a good fit for your service.
- Saves time and effort: Reduce repetitive messages that consume hours a day.
- Increase the number of appointments scheduled: With automatic reminders and follow-up flows.
- Convert followers into customers: It takes natural interaction and turns it into real opportunities.
- Reduce the cost per message in Meta Ads: A well-structured bot can reduce costs by up to 70%.
- Make your business scalable: You no longer depend on one person answering all day.
Real Use Cases (2025)
ManyChat works in hundreds of industries. Here are some examples:
- Real estate: A bot captures the lead from an ad, rates budget, area of interest and type of property, and finally schedules an appointment with an advisor.
- Insurance Agents: The bot asks age, type of insurance sought, income and financial goal, filters out unsuitable customers and schedules an informative meeting.
- Private dentists: The bot responds to prices, services, schedules appointments and sends reminders, reducing no-shows.
- Coaches and consultants: Connect ads with a stream that validates interests, gets phone and mail, and books a clarity call.
- Restaurants: Automatic bookings, interactive menu and promotions.
- E-commerce: Abandoned cart tracking and after-sales support.
Examples of automated bots that are working today
Here are some flows that companies are using successfully:
- Quick Capture Bot: Greeting, Question of interest, Segmentation, Phone and email capture, Scheduling.
- Smart Tracking Bot: Message 1: Gentle Reminder, Message 2: Benefits of the service, Message 3: Social proof, Message 4: Final CTA.
- Cold Lead Recovery Bot: "Are you still interested?", Options: Yes / After / No, Automatic reactivation.
- Instagram Comment Bot: When someone comments "INFO", the bot sends a DM with all the information and guides them to the conversion.
- Meta Ads Bot: Key question → Filtering → Data Capture → Scheduling.
ManyChat isn't just a bot: it's a tool that automates your business, reduces costs, eliminates hours of manual work, and converts more prospects into customers.
By 2025, companies that don't integrate conversational automation will be missing out on opportunities every day.
If you're looking to attract more customers, have more efficient processes, and increase your sales without hiring more staff, ManyChat is the platform you should master.