Case study: Rodrigo Contreras – Insurance Advisor (Seguros Monterrey)
For a long time, Rodrigo Contreras' growth depended on the same things as thousands of insurance advisors in Mexico:
It wasn't a lack of ability. It wasn't a lack of knowledge.
It was simply a draining, unpredictable model completely dependent on daily effort. If he didn't call one day, he didn't advance.
Rodrigo is an insurance advisor, focused on medical expense insurance, working with Seguros Monterrey.
Sales model characteristics
Consultative selling
One-on-one meetings
Trust-based decisions
The sale starts with a conversation, not a click
His sales model is clear. The sale starts with a conversation.
Before LightSpeed, Rodrigo practically didn't use ads as a main capture channel.
His page was active, but it wasn't a constant source of prospects.
Growth depended almost entirely on going out to find people, not on people coming to him.
The biggest problem wasn't selling.
The problem was how to start each conversation.
Rodrigo needed something very clear: people who already wanted to talk to him.
At some point, Rodrigo understood something fundamental:
The problem wasn't him. It was the method.
Continuing to insist with cold calls only guaranteed one thing:
more exhaustion and the same result.
That's when he decided to implement a system that attracted conversations, not forced them.
The LightSpeed system was implemented, focused on a simple but powerful idea:
LightSpeed
as a strategic foundation
The prospect takes the first step, arrives with real interest, and the conversation starts with context.
The new flow worked like this:
The prospect sees the ad
Starts a conversation via Messenger
The bot asks key questions
Real interest is detected
The prospect schedules a meeting
This step completely eliminated the initial friction of cold calls.
LightSpeed integrated:
Meta Ads
Conversational funnels in ManyChat
Message automation
Automatic meeting scheduling
Lead organization
Rodrigo stopped chasing people. Now people come to him.
Real project metrics
This is where the system proves it works when done right and consistently
Documented results
Project duration
5 months
Ad investment
$13,372 MXN
Leads generated
288
Service
288
Leads generated
5
Months of project
Model
Meetings
scheduled automatically.
With 288 leads generated in 5 months,
meetings are scheduled automatically from the conversational funnel.
Before:
Cold calls
Sporadic referrals
A lot of effort for few appointments
Conversations without context
After:
Constant flow of prospects
People who start the conversation
Automatically scheduled appointments
Much more qualified conversations
You don't need to be pushy.
You need to be visible with the right message and the right system.
When you apply LightSpeed correctly and are consistent with the investment, marketing stops being pursuit and becomes attraction.
This model is ideal for:
If today you still depend on cold calls or referrals, it's not because your service doesn't work, it's because your system isn't designed to attract.
Learn how LightSpeed works