From 15 leads/month to 200+ qualified prospects using Instagram and email funnels.
Fernando Camacho runs two Quálitas franchises, with more than seven people actively working on his sales team.
What he didn't have was a constant flow of truly interested people coming into the business every day.
And in a model where the team depends on volume to produce, that translates into something very clear: people with no one to call, quote, or follow up with.
Fernando's operation is focused on auto insurance, a highly competitive market where response speed and follow-up make the difference.
Business characteristics
2 active Quálitas franchises
Sales team of 7+ people
Real capacity for service and closing
Constant need for new prospects
The team was ready to work. The challenge was feeding it properly.
The agency already had a presence on Facebook and used campaigns intermittently:
Results were irregular.
There were lead spikes followed by silence.
This made it impossible to plan, assign workload, and sustain the team's rhythm.
The problem wasn't the quality of service or the ability to close.
The problem was not having a system that generated a constant volume of interested people.
Fernando needed a reliable source of leads, not isolated attempts.
Fernando understood something key:
For a team to produce, it needs interested people every single day.
And he also understood something else important:
with an operation of that size, he couldn't afford to try and fail.
He needed a proven system and someone to execute it completely.
For this project, ASIO's system was implemented using:
LightSpeed
as a strategic foundation
Ignite
as a VIP full-execution service
This allowed Fernando to stay out of the technical side while ASIO handled generating the lead flow.
The strategy was designed to maximize volume and capture different types of prospects:
Facebook forms for direct capture
Conversational funnels on Messenger and WhatsApp
This way, the system didn't depend on a single channel and could absorb more interested people without friction.
Under the Ignite VIP service, ASIO handled the entire operational process:
Strategy design
Campaign setup
Constant optimization
Funnel creation and adjustment
Conversation automation
Lead organization for the team
Fernando and his team only focused on serving and selling.
Real project metrics
This is where you see the power of the system
Documented results
Project duration
4 months.
Ad investment
$13,016 MXN
(plus program investment)
Structure
2 franchises
from Quálitas
Volume Generated
405
Leads from FB forms
1,163
Leads from funnels (Messenger + WhatsApp)
Sales team fed
+7
people working.
In total, more than 1,500 interested people came directly
from social media campaigns to the business.
Before:
Sporadic leads
Spikes and silence
Team without constant workload
Difficult planning
After:
Continuous flow of prospects
Interested people every day
Team with constant work
More stable operations
This case leaves a very clear lesson:
A team without leads stalls, and leads without a system are wasted.
When you invest consistently and apply the right system, marketing stops being a gamble and becomes an engine for daily work.
This model is ideal for:
If your team is ready to sell but doesn't have enough prospects to work with, the next step isn't to demand more from them, it's to give them a system that feeds them.
Learn how ASIO's system works