Case study: Marco Fajardo – Property sale (Real Santa Fe, Colima)
Most people selling a house do the same thing: they post… wait… and cross their fingers.
The product was good. But that doesn't guarantee sales.
He had a move-in ready property, well located, at a good price. What he was missing was visibility.
House for sale: Real Santa Fe, Villa de Álvarez, Colima. Price: $1,700,000 MXN. Move-in ready property.
Property features
2-car garage
2 bedrooms
Semi-equipped kitchen
Patio and laundry area
The product was good. But that doesn't guarantee sales.
Before activating the system, Marco practically didn't use ads as a main capture channel.
His page was active, but it wasn't a constant source of prospects.
He relied on organic posts.
There was no defined capture strategy.
The problem wasn't the house. It was visibility.
Before the system: there was no constant flow of interested people, no capture strategy.
Result: total uncertainty.
Instead of continuing to wait…
The decision was made to activate an ad system.
Not to "try their luck",
but to generate real demand.
Just the right structure.
A simple but effective system was implemented:
LightSpeed
as a strategic foundation
Direct ad with property + price + benefits, local targeting, and a clear call to action.
The system was direct and effective:
People see the ad
They get interested in the property
They click / ask
Leads are generated — real conversations from day 1
Nothing complicated. Just the right structure.
It's not just that he sold. It's that:
Generated immediate demand
Attracted real interested buyers
Paid less than $25 per prospect
With only $273 pesos…
Sold a $1.7M property
Sale in 3 days
With only $273 pesos in ads, he sold a $1.7 million property.
Real project results
This is where it gets serious
Campaign data
Leads generated
13
potential clients
Cost per lead
$21.02 MXN
Total investment
$273.27 MXN
daily budget: $100 MXN
Key results
9,646
Ad impressions
13
Leads generated
Sale achieved in
3
days.
With only $273 MXN in ads, he sold a property
worth $1,700,000 in 3 days.
Before:
Post and wait
No control
No leads
Indefinite timeline
After:
Leads from day one
Flow of interested buyers
Active conversations
Sale in 3 days
This case makes something very clear:
You don't need more time… You need attention, traffic, and a system.
Because when enough of the right people see your property… someone buys.
This model works for:
Marco didn't change the house. He didn't lower the price. He changed the way he showed it. And with only $273 pesos in ads, he sold in 3 days.
Learn how ASIO's system works