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How to Create a Facebook Page for Your Business

Create and complete a Facebook Page for your business before connecting Meta Ads to ASIO.

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To advertise on Facebook and Instagram, your business needs a Facebook Page. Your personal profile lets you sign in and manage the Page, but the advertising itself always runs from the business Page.

Before you begin

  • An active personal Facebook profile.
  • Your business name and business category.
  • A short description of what the business does.
  • Recommended: phone number, email, city, profile image, and cover image.

Create the Page

  1. Open Facebook Pages

    Sign in with your personal Facebook profile. In the left menu, select Pages.

  2. Start a new Page

    Click Create new Page.

    Facebook Pages screen with the Create new Page option in the left menu.
    Open Pages and select Create new Page.
  3. Enter the Page name

    Use the business name customers will recognize.

  4. Choose the category

    Select the closest category for the business. Meta may allow several categories; the first one becomes the primary category.

  5. Add a short introduction

    Explain what the business offers, where it operates, and who it helps.

    Facebook Create a Page screen showing the setup checklist and Page preview.
    Review the Page name, category, and description before creating it.
  6. Create the Page

    Review the information and click Create Page.

Complete the business information

  1. Add contact details

    Enter the website, phone number, email, city, address, and postal code when available. These fields are not all required, but they make the Page more complete.

  2. Choose the business hours

    Set specific hours, choose Always open, or choose not to display hours.

  3. Upload the Page images

    Add a profile image, normally the logo, and a cover image.

  4. Add an action button

    Optional: create a button that sends visitors to a message, website, email, or WhatsApp conversation.

  5. Finish the Page setup

    You may skip the native WhatsApp connection if it does not work during setup. You can also invite initial followers and choose your notification settings.

    Completed example Facebook business Page with profile image and business controls.
    The completed Facebook Page is ready for the Meta advertising setup.

How to confirm you are finished

Check you are done

  • The Page appears in the Pages section of your Facebook profile.
  • The Page name, category, and description are correct.
  • The profile image and cover image display correctly.
Next stepHow to Create Your Meta Business Portfolio and Ad AccountCreate the Meta Business Portfolio and ad account that ASIO will use for advertising.

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